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Prism Geo · Australia · New South Wales · Sydney · The startup picture in Sydney
Startups · Sydney

The startup picture in Sydney

Everything startup in one place: who's building, how the landscape clusters, the people and investors behind it, and whether the capital is real.

Summary

There is real venture depth, but access is uneven. Some 2295 companies have raised outside money, while 832 are classed as funding raised. A government announcement of A$130 million for selected fund managers adds fresh capital, without proving it will all land in Sydney.

WATCH Watch whether fresh fund-manager capital reaches early-stage Sydney companies.
Summary

Company creation is energetic and unforgiving. Sydney has 5064 companies founded since 2018, yet 11.5% of all tracked companies have shut down. Unfunded companies are the largest stage group, so formation plainly outruns institutional funding and survival.

WATCH Watch whether new companies move from unfunded status into durable growth.
Who's building in Sydney
Woolworths logo
W

Woolworths

Food magazine

est. 1924 · 202,000 staff · raised outside money
Claire Peters — Managing Director
Woolworths Group logo
WG

Woolworths Group

Long-standing family business supplying Woolworths for 60 years

est. 1924 · 202,000 staff · raised outside money
Brad Banducci — CEO & MD
Ramsay Health Care logo
RH

Ramsay Health Care

Chain of multispeciality hospitals

est. 1964 · 60,000 staff · raised outside money
Mark Page — CEO
Paul Ramsay — ex-Founder
CommBank logo
C

CommBank

Digital Banking Platform for Seamless Customer Experience

est. 1912 · 51,800 staff · raised outside money
Matt Comyn — CEO & MD
Yasmina Elshafei — Managing Director
IAG logo
I

IAG

Insurance Digital Transformation

est. 1920 · 50,099 staff · raised outside money
Nick Hawkins — CEO & MD
Peter Harmer — Ex-CEO & MD
Westpac logo
W

Westpac

Digital Banking Platform for Australian Retail

est. 1817 · 35,029 staff · raised outside money
Neil Chandra — Director
Susan Bannigan — CEO
APA Group logo
AG

APA Group

Leading Australian energy infrastructure business with significant assets.

est. 2000 · 16,000 staff · raised outside money
Mick Mccormack — Managing Director & CEO
Macquarie Group logo
MG

Macquarie Group

Macquarie's Digital Banking Expansion

est. 1969 · 14,469 staff · raised outside money
Shemara Wikramanayake — CEO & Managing Director
Ivan Varughese — Senior Managing Director
Suncorp Group logo
SG

Suncorp Group

Digital Insurance Platform for Seamless Customer Experience

est. 1902 · 13,815 staff · raised outside money
Michael Cameron — Ex- CEO
Steve Johnston — CEO
Healius logo
H

Healius

Chain of general clinics

est. 1994 · 10,500 staff · raised outside money
Kim Groizard — Founder & Project Manager
Opal HealthCare logo
OH

Opal HealthCare

Provider of residential aged care services that support the health, wellbeing, and independence of residents

est. 2023 · 9,000 staff · raised outside money
Rachel OAM — CEO
AMP logo
A

AMP

AMP Integrated Wealth Advisory

est. 1849 · 5,600 staff · raised outside money
Judd Mcgraw — CEO
GenesisCare logo
G

GenesisCare

Acknowledging Traditional Ownership and Promoting Respect

est. 2004 · 5,500 staff · raised outside money
Dan Collins — Founder & CEO
Spark Infrastructure logo
SI

Spark Infrastructure

Investment in fundamental energy infrastructure businesses in Australia

est. 2005 · 5,400 staff · raised outside money
RICK FRANCIS — CEO
Goodman Fielder logo
GF

Goodman Fielder

Multi-category food company

est. 1909 · 5,000 staff · raised outside money
Scott Weitemeyer — CEO
Cloudstaff logo
C

Cloudstaff

Cloudstaff: Tech-Enabled Talent Outsourcing

est. 2011 · 4,800 staff · raised outside money
Lloyd Ernst — Ceo & Founder
iSOFT logo
I

iSOFT

Provides Billing, Interoperability, and medication management solutions

est. 1994 · 4,600 staff · raised outside money
Mike Lawrie — CEO
Seven Group Holdings logo
SG

Seven Group Holdings

Multi sector focused private equity investment firm

est. 1991 · 4,300 staff · raised outside money
Katherine Farrar — Board of Directors
Adrian Howard — Chief Executive Officer
Healthe Care logo
HC

Healthe Care

Healthe Care: Innovative Private HealthcareProvider

est. 2005 · 4,000 staff · raised outside money
Steve Atkins — CEO & MD
Boral logo
B

Boral

Supplier of construction materials & building products

est. 1946 · 3,641 staff · raised outside money
Michael Kane — CEO & MD
David Craig — Founder
I-MED Radiology logo
IR

I-MED Radiology

I-MED Radiology Diagnostic Imaging Chain

est. 2000 · 3,500 staff · raised outside money
Steven Rubic — CEO
Dick Smith logo
DS

Dick Smith

Retail chain for sale of multi-category products

est. 1968 · 3,300 staff · raised outside money
Ruslan Kogan — CEO
Freelancer logo
F

Freelancer

Online freelancer marketplace for multiple industries

est. 2009 · 2,974 staff · raised outside money
Matt Barrie — Founder & CEO · Be Hons I University of Sydney
St Vincent’s Health Australia logo
SV

St Vincent’s Health Australia

St Vincent's Health Australia: Providing compassionate healthcare since 1857

est. 1857 · 2,890 staff · raised outside money
Toby Hall — CEO · Master Of Business Administration (Mba) Southern Cross University
The startup landscape, clustered
cluster · 4812 companies

Business Services

828 founded since 2018 · 174 funded

Sub-themes
it services · 1086marketing services · 980hr services · 838management consulting services · 396legal services · 337facility management services · 181

e.g. Ventia, Consolidated Media Holdings, Cloudstaff

cluster · 2494 companies

Consumer

581 founded since 2018 · 258 funded

Sub-themes
b2c e-commerce · 378professional consumer services · 375fashion tech · 350local services · 192online travel · 178logistics tech · 164

e.g. Telstra, ht&e, InvoCare

cluster · 2446 companies

Enterprise Applications

707 founded since 2018 · 376 funded

Sub-themes
hrtech · 600marketingtech · 393enterprise software · 320saas · 305grc software · 147sales force automation · 134

e.g. Freelancer, Australian Community Media, Hireup

cluster · 1787 companies

Fintech

600 founded since 2018 · 410 funded

Sub-themes
investment tech · 639alternative lending · 254payments · 200finance & accounting tech · 198cryptocurrencies · 193banking tech · 124

e.g. Pepper Money, Rest, Link Group

cluster · 1649 companies

Financial Services

203 founded since 2018 · 123 funded

Sub-themes
asset management · 576finance & accounting services · 218services for investment industry · 197consumer and sme loans · 141service providers to banks · 128nbfc lenders · 123

e.g. CommBank, IAG, Westpac

cluster · 1540 companies

Retail

407 founded since 2018 · 158 funded

Sub-themes
fashion tech · 354b2c e-commerce · 175beauty tech · 122mom & baby care · 116horizontal e-commerce · 110e-commerce enablers · 109

e.g. Woolworths Group, masters, westfield

cluster · 1270 companies

Real Estate And Construction

156 founded since 2018 · 40 funded

Sub-themes
real estate & infrastructure developers · 241real estate brokers · 188building materials · 160construction contractors · 113facility management services · 109construction management services · 96

e.g. Ventia, cimic group, Ray White

cluster · 978 companies

Investment Industry

214 founded since 2018 · 33 funded

Sub-themes
investment banks · 239venture capital funds · 233private equity funds · 193accelerators & incubators · 103real estate funds · 89investment consultants · 60

e.g. NSW Health, QBE Partners with Insurtech program, Origin Energy

cluster · 952 companies

Consumer Goods

180 founded since 2018 · 59 funded

Sub-themes
food & beverage products · 204beauty & personal care products · 147apparel brands · 123home furnishing products · 103fashion accessories · 62internet first brands · 60

e.g. Goodman Fielder, canon australia, Cereal Partners Worldwide

cluster · 828 companies

Media & Entertainment

186 founded since 2018 · 97 funded

Sub-themes
internet first media · 260film & tv studios · 119social platforms · 104internet first news publishers · 63gambling tech · 47sports tech · 46

e.g. Woolworths, abc television, fairfax media

Business models in play
diversified · 4202horizontal · 2113suite · 1252full service marketing agency · 902multi category · 723internet first brand · 713multi-category · 551marketplace · 529retailer · 441b2c commerce · 431end to end services · 420application development · 385
The people behind them
Founder & BackgroundRoleCompany
Paul Ramsay
Founder Ramsay Health Care, Paul Ramsay Group
ex-FounderRamsay Health Care
Mick Mccormack
Ex-APA Group, The Australian Gas Light. The University of Queensland BS 1983
Managing Director & CEOAPA Group
Steve Johnston
Ex- Telstra. QUT BBM 1993
CEOSuncorp Group
Rachel OAM
Seven Group Holdings, National Aged Care Advisory Council, ex-TFE Hotels. University of the Witwatersrand BA, MBA 1989
CEOOpal HealthCare
Dan Collins
Ex-DCA Group.
Founder & CEOGenesisCare
Lloyd Ernst
Sonarlogic, ex-Event Zero, ex-Pipe Networks
Ceo & FounderCloudstaff
Katherine Farrar
Ex-McKinsey & Company, QEnergy. INSEAD 2015
Board of DirectorsSeven Group Holdings
Adrian Howard
Ex-Phoenix Health Fund, SITECH Solutions. University of Newcastle 2000
Chief Executive OfficerSeven Group Holdings
Ibrahim Hammadi
Ex-The General Directorate of Civil Defense. Abu Dhabi School of Management MBA 2020
Chief Executive OfficerSeven Group Holdings
Robert Cotterill
Ex-Thiess, Ventia. UNSW BEng
Chief Operating OfficerSeven Group Holdings
Jarvas Croome
WesTrac, ex-Woodside Energy, Shell. The University of Western Australia 1993
Chief Executive OfficerSeven Group Holdings
Rachel Argaman
Ex-Opal Healthcare, Toga Hospitality. University of the Witwatersrand BA 1989
Board of DirectorsSeven Group Holdings
Margaret Hall
Beach Energy, SGH Energy Pty Limited. RMIT University BEng 1992
Chief Executive OfficerSeven Group Holdings
Richard Uechtritz
ex-JB Hi-Fi, Rabbit Photo, Smith’s Kodak Express, Kodak Proprietary
DirectorSeven Group Holdings
Ryan Stokes AO
WesTrac, Coates, Seven West Media, Boral, ex-Beach Energy. Curtin University BCom
CEO & Managing DirectorSeven Group Holdings
Steve Atkins
Nursing
CEO & MDHealthe Care
Matt Barrie
Loadshift, CEO Escrow.com, QuintessenceLabs. University of Sydney BSc 1994, BE 1996, Stanford University MSEE 1998, Macquarie Univ
Founder & CEOFreelancer
Toby Hall
Integral Diagnostics, Sana Health Group, ex-St Vincent's Health Australia, Mission Australia, Sterihealth, World Vision Australia.
CEOSt Vincent’s Health Australia
Peter Allen
ex-CEO Westfield Group, Citibank, Shopping Centre Council, Director Victor Chang Cardiac Research Institute.
CEOScentre Group
Elliott Rusanow
Scentre, ex-Consultant, ex-Westfield, Securities institute of Australia, 1999
Chief Executive OfficerScentre Group

backgrounds shown where available

Investors active in Sydney

114 investors are on record backing Sydney companies. The most committed:

Most active — backed 2+ companies
Institutional
Australian Renewable Energy Agency · VC fundACE · VC fundEnergyLab · accelerator / incubatorPieLAB · VC fundArafura Ventures · VC fundHerald Investment Management · VC fundStartive Ventures · VC fundCooper · VC fundFolklore Ventures · VC fundScaleup Mediafund · VC fundSiena Lending Group · VC fundHampstead Park Capital Management · VC fundCreative Destruction Lab · accelerator / incubatorEnvest · VC fund+ 11 more
Private & corporate backers
Argo InvestmentsDjerriwarrhWhitefieldCVCAUIAMCILCarlton InvestmentsGreyrock InvestmentsEthical Advisers Funds ManagementNorthStar Impact+ 79 more

hover a name to see who they backed

Venture capital
Funded startups — peer cities
Companies that have raised
CompanyIndustryRoundsLatest RoundFounded
BlueScopebuilding materials32016-051885
Dynamoneyfinancial services12024-032015
Eucalyptusretail32022-012018
MoneyMefinancial services72023-032013
Inventia Life Sciencebiotechnology52022-062013
All G Foodsfood production32022-082020
PlayUpgambling & casinos22021-022014
DataMesh Groupinformation technology and services22023-022018
Iris Energyinformation technology and services12021-032018
Goodman Fielderfood production12011-101909
Boralbuilding materials22018-101946
Valiantfinancial services32019-102015
Novalithother energy services22023-042020
McWilliam's Wineswine and spirits12019-011877
Zipfinancial services32021-052013
Canopus Networkstelecommunications22023-052018
Brainfishcomputer software12024-052022
Primaryfinancial software12024-092022
13SICKhospital & health care12020-101978
BaseUpcomputer software22022-07
Inspace Studiocomputer software12021-102017
Fundablother financial services12024-072021
Invigor Groupinformation technology and services22016-111998
ChronoForgecomputer games12024-03
Douughfinancial services22022-032016

round amounts sparse for tier-3 cities — counts shown, dollar totals withheld

Founded by year
2026: 102008202610
Stages
Recent founds (2018+)
CompanyIndustryFoundedEmployees
Deckovacomputer software2026
Responzicinformation technology and services2026
Job Refinedcomputer software2026
Pivracomputer software2026
OfficeCrewcomputer software2026
Difinitycomputer software2026
AITaskerinternet2026
Arbdudecomputer games2026
Julie Sheardpublishing2026
SubSaverfinancial services2026
Zorosconstruction2025
Linahcomputer software2025
We3 AIcomputer software2025
Aftermarkmarketing and advertising2025
Iwed Aiinternet2025
Evrocomputer software2025
Inomfinancial services2025
Aigentspherecomputer software2025
CaseAIcomputer software2025
Verificatecomputer software2025

gate: ≥150 companies & ≥20 recent founds — passed (23423/5064)

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