The startup picture in Santa Fe

Outside funding is real but narrow: 87 of 1000 tracked companies have ever raised it, while 46 are categorized as funding raised. Santa Fe has a venture layer, not a venture-dominated economy.

Startups in Santa Fe - Funding, Founders & Investors

Everything startup in one place: who's building, how the landscape clusters, the people and investors behind it, and whether the capital is real.

Financiera Independencia

Microfinance for Self-Employed and Mothers

est. 1993 · 4,678 staff · raised outside money

Mauricio Galan — CEO

Meow Wolf

Immersive Cross-Reality Art Experiences

est. 2008 · 1,000 staff · raised outside money

Vince Kadlubek — Co-Founder & CEO

redIT

RedIT Fiber Optic Connectivity Solutions

est. 1996 · 350 staff · raised outside money

Ignacio Muraira — CEO

Strategic Analytics

Predictive analytics: forecasting intelligence for financial firms

est. 1999 · 112 staff · raised outside money

Nana Banerjee — CEO

Parting Stone

Provider of funeral ashes solidification solutions

est. 2019 · 109 staff · raised outside money

Justin Crowe — Founder & CEO

Bravo Sports

Manufacturer of sporting goods

est. 1965 · 104 staff · raised outside money

Leonardo Pais — ex-CEO

OpenEye Scientific

Tech-enabled scientific research and development platform

est. 1997 · 101 staff · raised outside money

Anthony Nicholls — Founder & CEO

Descartes Labs

Geospatial Data Refinery for Predictive AI Models

est. 2014 · 90 staff · raised outside money

Steven Brumby — Co-Founder

Adam Smith — Co-Founder

Nambe

Manufacturer of kitchenware products

est. 1951 · 89 staff · raised outside money

Bill Robedee — CEO & President

Marcom Central

Organize, Customize, & Distribute Marketing

est. 2000 · 81 staff · raised outside money

Coleman Kane — Founder & CEO

TARTLE

Personal data marketplace platform

est. 2017 · 74 staff · raised outside money

Jonathan Shelon — Co-Founder

Alexander McCaig — Co-Founder & CEO

JackRabbit Systems

Tourism software solutions for DMOs to engage stakeholders and attract visitors

est. 2003 · 40 staff · raised outside money

Andrew Van Luchene — Founder & CEO

NTxBio

Production of difficult-to-make compounds with in vitro synthetic biology

est. 2016 · 32 staff · raised outside money

Alexander Koglin — Co-Founder

Michael Humbert — Co-Founder

Bright Path Labs

Developer of spinning tube-in-tube continuous-flow reactors

est. 2019 · 26 staff · raised outside money

Tony Quinones — CEO

Herbs, Etc.

Precision herbal formulations for personalized health needs

est. 1999 · 25 staff · raised outside money

Daniel Gagnon — Owner & CEO

Sigma Labs

Real-time Quality Assurance for 3D Printing

est. 1985 · 25 staff · raised outside money

Mark Cola — Ex-CTO

Specifica

Antibody engineering company specializing in exceptional antibody libraries and discovery platforms

est. 2016 · 22 staff · raised outside money

Andrew Bradbury — Co-Founder & CSO

Ken Sharples — Co-Founder & CEO

VIZZIA Technologies

Real-time RTLS for Healthcare Efficiency

est. 2005 · 21 staff · raised outside money

Andy Halasz — Founder & CEO

Pebble Labs

Developer of biological solutions for crop protection and yield improvement

est. 2017 · 20 staff · raised outside money

Michael Harrison — Founder

Martin Pasek — Co-Founder

NeuroGeneces

Developer of at-home brain health assessment and sleep stimulation device

est. 2016 · 13 staff · raised outside money

Karen Crow — Co-Founder and CEO

Jason Worchel — Co-founder

Solstar

Space communication solutions provider for reliable connectivity in space

est. 2016 · 13 staff · raised outside money

M Brian Barnett — Founder & CEO

Michael Potter — Co-Founder & Chairman

FidelityEHR

Innovative information technology that helps with social and behavioral health care data solutions

est. 1994 · 12 staff · raised outside money

Kelly L Hyde — CEO

SportXast

Online platform for streaming sports videos

est. 2014 · 11 staff · raised outside money

Molly Cernicek — Founder & CEO

Brett Kokinadis — Co-Founder

iBeam

Tech-enabled traditional company focusing on IBAD textured substrates

est. 2011 · 8 staff · raised outside money

Vladimir Matias — Founder & President

cluster · 168 companies

Business Services

14 founded since 2018 · 4 funded

Sub-themes

marketing services · 53it services · 32hr services · 13legal services · 11event management services · 7services for nonprofits · 7

e.g. santa fe opera, Iatse Local 480, Folder IT

cluster · 91 companies

Real Estate And Construction

6 founded since 2018 · 3 funded

Sub-themes

real estate brokers · 21architects · 19interior designers · 10real estate & infrastructure developers · 10building materials · 5green buildings · 5

e.g. barker realty, Taylor Made Construction, santa fe real estate property

cluster · 91 companies

Healthcare

6 founded since 2018 · 9 funded

Sub-themes

clinic chains · 20rehabilitation and long-term care · 17fitness and wellness centers · 10services for healthcare providers · 8biopharma outsourcing · 6cannabis brands and retailers · 4

e.g. MorningStar Senior Living, new mexico department of health, medcare mso

cluster · 64 companies

Enterprise Applications

25 founded since 2018 · 9 funded

Sub-themes

marketingtech · 19enterprise software · 13saas · 11sales force automation · 6hrtech · 6grc software · 4

e.g. Descartes Labs, Marcom Central, TARTLE

cluster · 59 companies

Consumer

12 founded since 2018 · 4 funded

Sub-themes

b2c e-commerce · 14professional consumer services · 9fashion tech · 8sports tech · 6internet first brands · 4social platforms · 4

e.g. ARTIST, outside magazine, santa fe properties

cluster · 58 companies

Media & Entertainment

11 founded since 2018 · 4 funded

Sub-themes

internet first media · 17film & tv studios · 14book tech · 6internet first news publishers · 5sports tech · 4ott video · 4

e.g. outside magazine, the santa fe new mexican, El Litoral

cluster · 47 companies

Financial Services

2 founded since 2018 · 3 funded

Sub-themes

finance & accounting services · 12banks · 8insurance carriers · 8asset management · 6services for investment industry · 5consumer and sme loans · 4

e.g. Financiera Independencia, Thornburg Investment Management, my century bank

cluster · 44 companies

Retail

7 founded since 2018 · 1 funded

Sub-themes

fashion tech · 9b2c e-commerce · 8internet first brands · 7b2c fashion e-commerce · 5retailers · 5horizontal e-commerce · 5

e.g. ARTIST, peyote bird designs, harbortouch pos software

cluster · 44 companies

Travel And Hospitality

2 founded since 2018 · 4 funded

Sub-themes

hotels · 12museums & galleries · 11tour operators · 5hiking camping & adventure tour operators · 4travel agencies · 3theme & amusement parks · 1

e.g. Meow Wolf, La Posada de Santa Fe, Ortega National Parks

cluster · 43 companies

Consumer Goods

3 founded since 2018 · 4 funded

Sub-themes

home furnishing products · 8beauty & personal care products · 8household durables · 5food & beverage products · 5sports equipment · 4fashion accessories · 3

e.g. Santa Fe Natural Tobacco Company, Bravo Sports, Nambe

Founder & Background	Role	Company
Ignacio Muraira ex- Televisa, Cablecom-Metrored. ITESM B.S 1991	CEO	redIT
Justin Crowe Alfred University BFA	Founder & CEO	Parting Stone
Anthony Nicholls University of Oxford BA 1982	Founder & CEO	OpenEye Scientific
Michael Warren Ex-Los Alamos National Laboratory, Sandpiper Networks. Caltech BSc 1988, UC Santa Barbara PhD 1994	Co-Founder	Descartes Labs
Richard Davis Managing Director Antarctica Data Partners, ArgoSat Consulting,ex-President Protostar, VantagePoint Venture Partners. University o	CEO	Descartes Labs
Coleman Kane ex-GAMES 2 LEARN, MTA SCHOOLS, Sylvan Learning, La Salle University	Founder & CEO	Marcom Central
Andrew Van Luchene ex-Founder Leviathan Entertainment, VL Properties & RetailDNA, VP PriceLine. St. John's-Annapolis BA 1996	Founder & CEO	JackRabbit Systems
Alexander Koglin Co-Founder NTxBio. Harvard Medical School 2009, Goethe University Frankfurt MSc 2001, PhD 2006	Co-Founder	NTxBio
Michael Humbert Natures Toolbox, ex-Theranos, ex-Harvard Medical School, Johann Wolfgang Goethe-Universität Frankfurt am Main, 2005	Co-Founder	NTxBio
Tony Quinones CEO Bright Path Laboratories, Coddle Creek Capital, ex- Seed Equity Ventures, BN2 Capital Holdings.	CEO	Bright Path Labs
Andrew Bradbury ex-LANL. University of Cambridge PhD 1987	Co-Founder & CSO	Specifica
Ken Sharples ex-BioN2, L1 Agrosciences, Sharples Law Group, Pennie & Edmonds. Fordham University School of Law JD 1991	Co-Founder & CEO	Specifica
Andy Halasz Ex- Recall Corporation, Caribiner International, GE	Founder & CEO	VIZZIA Technologies
Michael Harrison Planet Netzero, ex-Natures Vault, ex-Trait Biosciences	Founder	Pebble Labs
Martin Pasek Founder Finstripe, APPIX Technologies, Diality, ex-Co-Founder Pebble Labs, Holt Accelerator, VTB Capital, Credit Suisse, Shell. Un	Co-Founder	Pebble Labs
Karen Crow Neurogeneces, ex-Santa Fe Community Foundation, ex-Exg Technologies, MIT Sloan School of Management, 1987	Co-Founder and CEO	NeuroGeneces
Jason Worchel Ex- EEG biofeedback.	Co-founder	NeuroGeneces
M Brian Barnett Solstar Energy Devices, ex- Satwest, KPMG, NASA. ISU 1989	Founder & CEO	Solstar
Michael Potter Geeks Without Frontiers, Paradigm, ManSat, TED, Esprit Telecom. LSE MSc 1988	Co-Founder & Chairman	Solstar
Mark Matossian Lonestar Data Holdings, ex-Iceye, ex-Google, University of Colorado, 1995	Co-Founder & COO	Solstar

backgrounds shown where available

102 investors are on record backing Santa Fe companies. The most committed:

Most active — backed 2+ companies

Santa Fe Business Incubator

3HHS

3National Science Foundation

3OSTI

2Creative Startups

2Arrowhead Innovation Fund

2Europa

2SBIR

2Sun Mountain Capital

2Techstars

2MassChallenge

2Capital Factory

Institutional

Santa Fe Business Incubator · accelerator / incubatorArrowhead Innovation Fund · VC fundTechstars · accelerator / incubatorMassChallenge · accelerator / incubatorCapital Factory · VC fundASVC · VC fundCollide · VC fundO’Leary Ventures · VC fundCrosslink Capital · VC fundMarch Capital · VC fundDCVC · VC fundCorrelation Ventures · VC fundCultivian Sandbox · VC fundValueStream Ventures · VC fund+ 33 more

Private & corporate backers

HHSNational Science FoundationOSTICreative StartupsEuropaSBIRSun Mountain CapitalAlsop Louie PartnersKachuwa Impact FundSkoden Ventures+ 45 more

hover a name to see who they backed

Funded startups — peer cities

New York

985

110Albany

87Santa Fe

66Cheyenne

41Carson City

25Flagstaff

20Wyoming

15Nevada

0Arizona

Companies that have raised

Company	Industry	Rounds	Latest Round	Founded
Meow Wolf	entertainment	8	2019-08	2008
Earthstone International	consumer goods	3	2014-12	1995
Pueblo Bonito	hospitality	1	2022-04	1999
Fusion Funnel	business/productivity software	1	2018-10	2015
Board30 Santa Fe	health, wellness and fitness	1	2021-11	2013
Submersive	health, wellness and fitness	1	2023-09	2023
First District Attorney	law enforcement	0	2025-05	2024
Atmocean	renewables & environment	3	2014-12	2006
Avisa Pharma	pharmaceuticals	7	2020-12	2010
Bluenergy Solarwind	renewables & environment	2	2021-04	2006
Bravo Sports	sporting goods	0	—	1965
Bright Path Labs	pharmaceuticals	1	2021-11	2019
Chevez Ruiz Zamarripa	accounting	0	—	1981
Cooking with Kids	non-profit organization management	1	2022-08	1995
De Las Mías	health, wellness and fitness	0	—	2016
Descartes Labs	internet	6	2020-07	2014
New Mexico Department of Homeland Security and Emergency Management	government administration	0	2025-12	2007
Eagle Environmental, Inc	environmental services	0	2012-05	1984
Envitrace	oil & energy	0	2025-05	2021
Equility	financial services	0	—	2022
OpenEye Scientific	computer software	1	2018-09	1997
Fab.ai	computer software	0	—	2023
FabLabHub	education management	0	—	2010
FidelityEHR	computer software	1	2017-10	1994
Figaro Systems	entertainment	0	2013-01	1992

round amounts sparse for tier-3 cities — counts shown, dollar totals withheld

The startup picture in Santa Fe

Financiera Independencia

Meow Wolf

redIT

Strategic Analytics

Parting Stone

Bravo Sports

OpenEye Scientific

Descartes Labs

Nambe

Marcom Central

TARTLE

JackRabbit Systems

NTxBio

Bright Path Labs

Herbs, Etc.

Sigma Labs

Specifica

VIZZIA Technologies

Pebble Labs

NeuroGeneces

Solstar

FidelityEHR

SportXast

iBeam

Business Services

Real Estate And Construction

Healthcare

Enterprise Applications

Consumer

Media & Entertainment

Financial Services

Retail

Travel And Hospitality

Consumer Goods

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