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Prism Geo · United States · Georgia · Atlanta · The startup picture in Atlanta
Startups · Atlanta

The startup picture in Atlanta

Everything startup in one place: who's building, how the landscape clusters, the people and investors behind it, and whether the capital is real.

Summary

Venture depth is real, but funding is not the normal path. Of 16803 tracked companies, 1887 have raised outside money, while 4723 are unfunded. ProcessMiner's seed round, led by Titanium Innovation Investments, shows that new industrial technology bets are still being made.

WATCH Watch whether seed deals like ProcessMiner's become a steadier funding pipeline.
Summary

Company formation is lively, but survival and funding are uneven. Atlanta has 2610 companies founded since 2018, while 5.9% of all tracked companies have shut down. The stage mix leans toward unfunded, acquired or closed businesses rather than those marked as having raised money.

WATCH Watch whether newer companies progress from unfunded status into durable growth.
Who's building in Atlanta
The Home Depot logo
TH

The Home Depot

Home Depot: Integrated Retail & Online Marketplace

est. 1978 · 471,600 staff · raised outside money
Craig Menear — Ex-Chairman & CEO
The Coca-Cola logo
TC

The Coca-Cola

Coca-Cola: A traditional beverage company with global reach

est. 1886 · 82,500 staff · raised outside money
James Quincey — CEO
Simple Juneja
Aveanna logo
A

Aveanna

Home Care Platform for Medically Complex Patients

est. 1989 · 62,934 staff · raised outside money
Tony Strange — Founder, CEO, Director
Jeff Shaner — Chief Executive Officer
Genuine Parts Company logo
GP

Genuine Parts Company

Global automotive parts distribution with digital integration

est. 1928 · 60,000 staff · raised outside money
Tom Gallagher — Chairman & CEO
Gentiva logo
G

Gentiva

Provider of hospice, palliative, and personal healthcare services at homes

est. 1979 · 41,849 staff · raised outside money
Nancy Smith — CEO
Porsche logo
P

Porsche

Premium Sports Car Manufacturing

est. 1948 · 38,952 staff · raised outside money
Klaus Zellmer — President & CEO
NCR logo
N

NCR

Digital-first POS and ATM solutions for global enterprises

est. 1884 · 35,000 staff · raised outside money
Bill Nuti — Chairman, CEO & President · Long Island University
Michael Hayford — CEO & President
Emory University logo
EU

Emory University

Emory University: Innovative Research and Health Care Integration

est. 1836 · 30,258 staff · raised outside money
Hari Trivedi
Georgia Power logo
GP

Georgia Power

Energy saving products and incentives for Georgia Power customers

est. 1883 · 28,100 staff · raised outside money
Paul Bowers — CEO, Chairman & President
Southern logo
S

Southern

Legacy utility looking to decarbonize

est. 1912 · 28,100 staff · raised outside money
Tom Fanning — CEO & President
Benjamin Puckett — Analyst
Global Payments logo
GP

Global Payments

Cloud-based payment processing solutions for eCommerce and businesses

est. 1967 · 27,000 staff · raised outside money
Raj Bhattacharyya — Director
Aaron Siegel — Associate
Insight Global logo
IG

Insight Global

Staffing and managed services provider

est. 2001 · 24,854 staff · raised outside money
Bert Bean — CEO
Newell Brands logo
NB

Newell Brands

Global Consumer Goods Innovation Platform

est. 1903 · 24,600 staff · raised outside money
Michael Polk — Ex-CEO
Graphic Packaging logo
GP

Graphic Packaging

Fiber-based packaging innovations by Graphic Packaging

est. 1978 · 23,500 staff · raised outside money
Michael P Doss — CEO & President
SunTrust Bank logo
SB

SunTrust Bank

Digital Banking Services for All Customers

est. 1891 · 22,776 staff · raised outside money
Paul R Garcia — Director
Bill Rogers — CEO & Chairman
Emory Healthcare logo
EH

Emory Healthcare

Chain of multispeciality hospitals

est. 1905 · 21,075 staff · raised outside money
Jonathan Lewin — CEO
Patrick Hammond — CEO
Rollins logo
R

Rollins

Consumer and commercial services company providing pest control services & protection against termite damage

est. 1948 · 19,031 staff · raised outside money
Gary Rollins — CEO & Vice Chairman
Asbury Automotive Group logo
AA

Asbury Automotive Group

Regional Auto Dealership Expansion

est. 2002 · 15,649 staff · raised outside money
David Hult — CEO & President
Carter's logo
C

Carter's

Carter's Multi-Channel Apparel Expansion

est. 1865 · 15,230 staff · raised outside money
Michael Casey — CEO
William Carter — Founder
Sagility logo
S

Sagility

Provider of healthcare business process outsourcing, revenue cycle management, and technology solutions

est. 2021 · 14,000 staff · raised outside money
Abhishek Kayan — CFO
Ramesh Gopalan — Group Chief Executive Officer
Intercontinental Exchange logo
IE

Intercontinental Exchange

Company providing transparent markets to invest in major assets.

est. 1999 · 13,222 staff · raised outside money
Brandon Proctor — CEO
Floor & Decor logo
F&

Floor & Decor

Traditional e-commerce website

est. 2000 · 12,783 staff · raised outside money
George West — Founder
Cynthia Crawford — CEO
kindredathome.com logo
K

kindredathome.com

Home-based skilled nursing and rehab therapy coordination

est. 2012 · 11,173 staff · raised outside money
David Causby — President & CEO
Hire Dynamics logo
HD

Hire Dynamics

People-First Staffing Solutions

est. 2001 · 11,000 staff · raised outside money
Jon Neff — Co-Founder
The startup landscape, clustered
cluster · 3444 companies

Business Services

303 founded since 2018 · 154 funded

Sub-themes
marketing services · 810it services · 492hr services · 383legal services · 340management consulting services · 268event management services · 213

e.g. spherion, Randstad USA, Insight Global

cluster · 1917 companies

Enterprise Applications

451 founded since 2018 · 358 funded

Sub-themes
enterprise software · 405saas · 402marketingtech · 398hrtech · 390sales force automation · 147artificial intelligence · 79

e.g. Intercontinental Exchange, HD Supply Holdings, First Advantage

cluster · 1666 companies

Consumer

311 founded since 2018 · 180 funded

Sub-themes
b2c e-commerce · 404professional consumer services · 161fashion tech · 157logistics tech · 123local services · 114sports tech · 113

e.g. Orkin, Rollins, Manheim

cluster · 1330 companies

Real Estate And Construction

114 founded since 2018 · 51 funded

Sub-themes
real estate & infrastructure developers · 284real estate brokers · 254architects · 160building materials · 106interior designers · 101property management services · 87

e.g. CRH Americas, Orkin, Artera

cluster · 1044 companies

Financial Services

86 founded since 2018 · 70 funded

Sub-themes
asset management · 225finance & accounting services · 212services for investment industry · 130consumer and sme loans · 92insurance carriers · 91service providers to banks · 75

e.g. SunTrust Bank, Invesco US, UPS Capital

cluster · 1036 companies

Healthcare

88 founded since 2018 · 114 funded

Sub-themes
clinic chains · 247services for healthcare providers · 184rehabilitation and long-term care · 130home healthcare · 55fitness and wellness centers · 53clinics · 45

e.g. Aveanna, Gentiva, Piedmont Healthcare

cluster · 931 companies

Retail

194 founded since 2018 · 125 funded

Sub-themes
b2c e-commerce · 181fashion tech · 158beauty tech · 90internet first brands · 87e-commerce enablers · 83home improvements · 60

e.g. The Home Depot, Manheim, Carter's

cluster · 896 companies

Media & Entertainment

143 founded since 2018 · 98 funded

Sub-themes
film & tv studios · 226internet first media · 186ott video · 83radio tech · 71internet first news publishers · 68b2c e-commerce · 64

e.g. gray tv, turner broadcasting, cumulus media

cluster · 702 companies

Fintech

225 founded since 2018 · 202 funded

Sub-themes
investment tech · 168payments · 132finance & accounting tech · 113alternative lending · 101banking tech · 66cryptocurrencies · 63

e.g. LightStream, NCR, Global Payments

cluster · 554 companies

Healthtech

172 founded since 2018 · 132 funded

Sub-themes
healthcare it · 256disease self management · 76healthcare booking platforms · 71fitness & wellness tech · 71enterprise software · 50saas · 38

e.g. transcend services, OneDigital, Cotiviti

Business models in play
diversified · 3325horizontal · 1597full service marketing agency · 772suite · 697multi-category · 501multi category · 403internet first brand · 398marketplace · 359specialty clinics · 275technology enablers · 249end to end services · 238application development · 225
The people behind them
Founder & BackgroundRoleCompany
Tony Strange
Aveanna Healthcare, ex-Gentiva Health Services Of Central, ex-Healthield, University of South Carolina
Founder, CEO, DirectorAveanna
Jeff Shaner
Aveanna Healthcare, ex-Psa Healthcare, ex-Linden Capital Partners, University of Pittsburgh, 1995
Chief Executive OfficerAveanna
Bill Nuti
Ex-Symbol Technologies, Cisco Systems EMEA, Cisco Systems. LIU Post 1986
Chairman, CEO & PresidentNCR
Bert Bean
Insight Global, Auburn University, 2004
CEOInsight Global
Abhishek Kayan
. Indian Institute of Management, Lucknow 2007
CFOSagility
Ramesh Gopalan
Sagility, ex-Hinduja Global Solutions, ex-Gridstone Research, Indian Institute of Management, Ahmedabad, 1991
Group Chief Executive OfficerSagility
David Causby
ex-SVP, COO,Millennium Health Care Resources
President & CEOKindredathome.com
Jon Neff
Ex- KPMG. Millsaps College BA 1993.Emory University - Goizueta Business School MBA 2012
Co-FounderHire Dynamics
Brian Palmer
Ex- GE. Georgia Institute of Technology BE 1981
CEOArtera
Jolyon Bulley
Ex-Hayman.
CEOCrowne Plaza Paris Republique
Jennifer Wells
Agnes Scott College. UNC Asheville 2004, Georgia State University MPA 2012
FounderChildren's Healthcare of Atlanta
Joe DeAngelo
Ex-General Electric. State University of New York B.Sc
Chairman & CEOHD Supply Holdings
Charles Watson
Tropical Smoothie Cafe, ex-HREC Investment Advisors, Wyndham Hotels & Resorts, IHG Hotels & Resorts, US Franchise Systems. Cornell
CEOTropical Smoothie Cafe
Scott Staples
Ex-Mindtree, Cambridge Technology Partners, Gemini Consulting. University of Delaware BA 1988, FDU MBA
CEOFirst Advantage
David Sewell
Ex-Sherwin-Williams, GE Plastics. University of Southern California 1990
CEOWestRock
Andrew W Evans
AGL Resources, ex-Gas, Mirant, National Economic Research Associates, The Federal Reserve Bank of Boston, Zoo Atlanta. Emory Unive
CEO & PresidentSouthern Company Gas
Neil Kiefer
Bethany College Bachelors Maurice A. Deane School of Law at Hofsa University 1979
CEO and DirectorHooters
Mary A Laschinger
EX-International Paper Company, James River Corporation , Kimberly-Clark Corporation. Northwestern University
CEOVeritiv Corp
Tom Garrett
Ex- CEO Arby's Restaurant Group, Triarc Companies, President RTM Restaurant Group
Founder & CEOGPS Hospitality
Daniel Greenleaf
Modivcare, ex-Greenleaf, BioScrip, Home Solutions, Coram Healthcare. Denison University, University of Miami MBA
CEO & PresidentLogistiCare

backgrounds shown where available

Investors active in Atlanta

137 investors are on record backing Atlanta companies. The most committed:

Most active — backed 2+ companies
Institutional
ADS Ventures · VC fundIdealab · accelerator / incubatorTWJ Capital · VC fundKoch Disruptive Technologies · VC fundBIP Capital · VC fundPanoramic Ventures · VC fundVentureSouth · VC fundHerald Investment Management · VC fund
Private & corporate backers
Clayton Dubilier & RiceFreeman Spoglingn-capital.comBain Capital Private EquityDOEAres ManagementVantEdge PartnersEuropean UnionSummit PartnersBlueMountain Capital Management+ 119 more

hover a name to see who they backed

Venture capital
Funded startups — peer cities
Companies that have raised
CompanyIndustryRoundsLatest RoundFounded
Novelismining & metals22020-012005
NCRinformation technology and services32016-031884
Church's Chickenrestaurants12011-021952
Oxford Industriesapparel & fashion42016-101942
Cbeyondinformation technology and services12000-041999
Global Atlanticinsurance32011-041985
Illuminariumentertainment12021-061999
Greenwoodbanking32022-112020
PeoplePCaccounting11999-111999
Dematiclogistics and supply chain22021-011819
Credit Fixingsevents services12005-06
Silverpopcomputer software22013-041999
Georgia State Universityeducation management12013-071913
Speakeasyprofessional training & coaching42023-101994
American Global Logisticslogistics and supply chain62019-052007
Superior Rigging & Erecting Companyconstruction22020-091952
Everyones Interentcomputer networking12011-041998
ExamWorksinsurance42010-092008
Quoforecomputer software22011-011998
Servigisticscomputer software12002-021999
SouthCrest Bankbanking22013-071920
Assiduusinternet22022-102018
The Burke Group22011-081979
Emory Healthcarehospital & health care12023-121905
Prince Global Sportssporting goods12010-031970

round amounts sparse for tier-3 cities — counts shown, dollar totals withheld

Founded by year
2026: 152008202615
Stages
Recent founds (2018+)
CompanyIndustryFoundedEmployees
VentureHub360financial services2026
Door Solutionsinformation technology and services2026
AppBarryinformation technology and services20267
Fac Academye-learning2026
Glassprimerglass, ceramics & concrete2026
HeyOtto!computer software2026
Internet Services Groupinternet2026
IT Stuntmaninformation technology and services2026
Justin Barnesmanagement consulting2026
Marketing Sparklermarketing and advertising2026
Ngc891online media2026
Raise the Barmanagement consulting2026
Savant Homesreal estate2026
Sight Wordse-learning2026
US Image Designmarketing and advertising2026
The Scale Rankingsmarketing and advertising2025
The Scale Rankingsmarketing and advertising2025
The Scale Rankingsmarketing and advertising2025
Skunkwurxinformation technology and services2025
PLC Forgeindustrial automation2025

gate: ≥150 companies & ≥20 recent founds — passed (16803/2610)

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