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Prism Geo · India · Uttar Pradesh · Mathura · The startup picture in Mathura
Startups · Mathura

The startup picture in Mathura

Everything startup in one place: who's building, how the landscape clusters, the people and investors behind it, and whether the capital is real.

Summary

Outside capital remains scarce: just 7 of 155 tracked companies have ever raised it, while 107 remain unfunded. Mathura trails nearby Agra and Varanasi, suggesting that business activity here has not yet become a persuasive venture pipeline.

WATCH Watch whether locally founded companies move from operating businesses into credible funding rounds.
Summary

Company formation is active, but maturation is not. The city has produced 77 companies since 2018, while 12.9% of all tracked companies have shut down. Most remain unfunded, leaving a wide gap between starting a venture and building a durable one.

WATCH Watch whether newer companies survive long enough to hire, scale and attract capital.
Who's building in Mathura
GLA University logo
GU

GLA University

University focused on education, research, and development in established and emerging professions

est. 1998 · 1,500 staff · raised outside money
Anand Agrawal — Co-CEO
Pradeep Mishra — Co-CEO
Sanskriti University logo
SU

Sanskriti University

Sanskriti University: Delivering 360-degree holistic development of students

est. 2016 · 375 staff · raised outside money
Sachin Gupta — CEO & Chancellor
Go4Life logo
G

Go4Life

Gaiya by Go4Life: A Tech-enabled Traditional Dairy Enterprise

est. 2017 · 68 staff · raised outside money
Karan Banga — Co-Founder
Deepti Mehrotra — Co-Founder
The Quirky Naari logo
TQ

The Quirky Naari

Art-infused fashion celebrating individuality, with customized handpainted sneakers and jackets

est. 2018 · raised outside money
Malvica Saxena — Founder · MBA GLA University
JOINTECA Education Solutions logo
JE

JOINTECA Education Solutions

IT solutions company

est. 2001 · 47 staff · raised outside money
Aatm Nirbhar logo
AN

Aatm Nirbhar

Center of education providing scooty driving school for ladies

est. 2017 · raised outside money
Braj Bhoomi Group logo
BB

Braj Bhoomi Group

Developer of residential property

est. 2009 · raised outside money
Nayati Healthcare logo
NH

Nayati Healthcare

Nayati Healthcare: Tier 2/3 Tertiary Care Expansion

est. 2014 · 3,000 staff
Rajkumar Mani — Chairman & CEO
Kanti Devi Medical College Hospital and Research Center logo
KD

Kanti Devi Medical College Hospital and Research Center

Medical education provider with a physical college and hospital

est. 2015 · 25 staff
Manoj Agrawal — CEO & MD
Shivangi Metal Industries logo
SM

Shivangi Metal Industries

Provider of metal recycling services

est. 1996 · 14 staff
Murlidhar Agrawal — Founder
Arvind Agrawal — CEO
CRD Foods logo
CF

CRD Foods

CRD group: Empowering farmers and providing quality FMCG products

est. 2016 · 5 staff
Rajat Agrawal — Owner
YTL Courses logo
YC

YTL Courses

Online platform offering digital marketing courses

est. 2021
Harsh Bansal — Founder & CEO
1hour logo
1

1hour

Operator of domain parking services and related resources and information

est. 2017
Santosh Khalkar — Founder & CEO
Agrisakthi logo
A

Agrisakthi

Modernizing traditional farming to educate farmers

est. 2016
Selva Murali — Founder & CEO
Arunodaya Merecon logo
AM

Arunodaya Merecon

Provider of agricultural and farming tools and knowledge to empower rural communities

est. 2018
Fatima — Founder
Book My Saarthi logo
BM

Book My Saarthi

Provider of an on-demand delivery and trucking app

est. 2024
Kriti Nayak — Co-Founder
Brajbhoomi logo
B

Brajbhoomi

Online marketplace for authentic religious, spiritual items, including gemstones, rudraksha, and handicrafts

est. 2024
Raghvendra Dubey — Co-Founder · - Unknown
Brijwasi logo
B

Brijwasi

Limited service food chain

est. 2001
Pulkit Agrawal — Co-Founder & Director
Cyberpassion logo
C

Cyberpassion

Cyberpassion: Secure Data Storage and Quantitative Analysis Solutions

est. 2017
Ravi Sharma — Owner & CEO
Divine Copper logo
DC

Divine Copper

Retailer of handcrafted copper goods for home, kitchen, and bar

est. 2015
Chetan Khandelwal — Founder
MMI Softwares logo
MS

MMI Softwares

App-based ERP software solution for jewelry business management

est. 1997
Rahul Bansal — Co-Founder
Tej Mittal — CEO
Mlvolt Global logo
MG

Mlvolt Global

MLVOLT - Rapid prototyping and MVP development services for entrepreneurs

est. 2019
Prince Gupta — Founder
MountSoft Nidhi logo
MN

MountSoft Nidhi

Co-operative consumer and SME loans provider

est. 2013
Arvind Yadav — Owner
Mycollegeadda logo
M

Mycollegeadda

Online listing platform for students to buy/sell used goods

est. 2015
Nancy Agrawal — Co Founder
Prachi Agarwal — Co-Founder
The startup landscape, clustered
cluster · 26 companies

Consumer

16 founded since 2018 · 1 funded

Sub-themes
religion tech · 8local services · 4online travel · 3logistics tech · 3communication apps · 2fashion tech · 2

e.g. quewin, Astro Yogendra, Bluecow

cluster · 14 companies

Retail

10 founded since 2018 · 1 funded

Sub-themes
horizontal e-commerce · 3beauty tech · 2fashion tech · 2in store retail tech · 2e-commerce enablers · 2coupons and deals · 1

e.g. Prajapati Venture- Website Desiging Company, 1hour, Digital Bharat

cluster · 13 companies

Education

3 founded since 2018 · 3 funded

Sub-themes
higher education institutions · 5k-12 schools · 4continuing education centres · 3continuing education chains · 1

e.g. GLA University, Sanskriti University, Delhi Public School Mathura

cluster · 11 companies

Enterprise Applications

5 founded since 2018

Sub-themes
marketingtech · 4enterprise resource planning · 4in store retail tech · 2e-commerce enablers · 2customer service software · 1enterprise software · 1

e.g. MMI Softwares, Prajapati Venture- Website Desiging Company, ThinkSocial

cluster · 11 companies

Healthcare

6 founded since 2018

Sub-themes
hospitals · 5hospital chains · 2alternative medicine products · 1medical device distributors · 1traditional life sciences platforms & tools · 1clinic chains · 1

e.g. Nayati Healthcare, Kanti Devi Medical College Hospital and Research Center, BIOSOLUTION TECHNOLOGIES

cluster · 10 companies

Business Services

4 founded since 2018 · 1 funded

Sub-themes
marketing services · 5it services · 4it resellers · 1print services · 1event management services · 1

e.g. iQuincesoft, JOINTECA Education Solutions, Banana Content

cluster · 10 companies

Food And Agriculture

5 founded since 2018 · 1 funded

Sub-themes
food & beverage products · 3food retailers · 2food processing · 2crop farming · 1food packaging · 1crop inputs · 1

e.g. Go4Life, G-Mart Foods, CRD Foods

cluster · 9 companies

Consumer Goods

3 founded since 2018 · 1 funded

Sub-themes
food & beverage products · 4fashion accessories · 1food service chains · 1pet care products · 1home care products · 1home furnishing products · 1

e.g. Go4Life, CRD Foods, Brijwasi

cluster · 8 companies

Real Estate And Construction

2 founded since 2018 · 1 funded

Sub-themes
real estate & infrastructure developers · 5building materials · 2real estate brokers · 1

e.g. Plumber, SHRI Group, Braj Bhoomi Group

cluster · 7 companies

Travel And Hospitality

4 founded since 2018

Sub-themes
hotels · 3tour operators · 2rail infrastructure managers · 1travel agencies · 1

e.g. Jindal Rail, travels namaste, Brijwasi Hotels

Business models in play
diversified · 28horizontal · 13multi category · 10ecommerce · 7multi-category · 6full service marketing agency · 5suite · 5private schools · 4individuals · 4online learning · 4online agency · 4multispecialty hospitals · 4
The people behind them
Founder & BackgroundRoleCompany
Anand Agrawal
ex-ISM Dhanbad, Director AICTE, IGNOU, BIT Mesra, Extension Centers. BIT Mesra BSc 1982 & MBA 1984, ISM Dhanbad PhD 1994
Co-CEOGLA University
Pradeep Mishra
University of Saugor 1973, University of Saugor PhD 1982
Co-CEOGLA University
Sachin Gupta
Assocham, ex-Sanskriti University, Delhi University
CEO & ChancellorSanskriti University
Malvica Saxena
GLA University MBA 2013
FounderThe Quirky Naari
Rajkumar Mani
Nayati Healthcare And Research
Chairman & CEONayati Healthcare
Rajat Agrawal
Owner-CRD FOODS | Symbiosis Centre for Management Studies- Pune Master of Business Administration 2010
OwnerCRD Foods
Kriti Nayak
Co-Founder Book My Saarthi,Kkishori Films Production | Ex-Scanta,PeopleScout | Inifd annamalai university chennai BSc 2014, CV Ram
Co-FounderBook My Saarthi
Raghvendra Dubey
- Unknown
Co-FounderBrajbhoomi
Ravi Sharma
Motivational Pathway 2010
Owner & CEOCyberpassion
Arvind Yadav
BRAmbedkar University BBA 2011
OwnerMountSoft Nidhi
Himanshu Agarwal
ex- Founder InsuranceInfo, HDFC ERGO General Insurance, Religare Insurance Broking, ICICI Lombard, Rohan Motors. Hemwati Nandan Ba
FounderPA Toys
Chetan Ghorley
Founder - Fulgent Technologies, ex- Vrinda Spiritual Space (P) Ltd., Fulgent iTech
Founder & CEOPayinns
Jay Chaudhary
Co-Founder & CEO-Urbanrupee Techsolution | Ex-BharatEarns,Pine Labs,Tech Mahindra | CCS University BA 2015
Co-Founder & CEOUrbanRupee
Nakul Kushwaha
Co-Founder-Urbanrupee Techsolution | Ex-Aurionpro,Vodafone Idea,Techupnow technology | Pt Din dayal uppadhayay mahavidyalaya BA 20
Co-FounderUrbanRupee

backgrounds shown where available

Investors active in Mathura

7 investors are on record backing Mathura companies. The most committed:

Most active — backed 2+ companies
Institutional
Brand Capital · VC fundIIMCIP · accelerator / incubator
Private & corporate backers
Mainstage HubVineeta SinghAnupam MittalEighty Seven Fifty Six VenturesUS Capital Partners

hover a name to see who they backed

Venture capital
Funded startups — peer cities
Companies that have raised
CompanyIndustryRoundsLatest RoundFounded
Aatm Nirbharautomotive02017
Braj Bhoomi Groupreal estate02015-022009
GLA Universityeducation management12017-011998
Go4Lifedairy02017
JOINTECA Education Solutionseducation management02001
Sanskriti Universityeducation management02016
The Quirky Naaritextiles12022-012018

round amounts sparse for tier-3 cities — counts shown, dollar totals withheld

Founded by year
2025: 2200920252
Stages
Recent founds (2018+)
CompanyIndustryFoundedEmployees
Adunnatimarketing and advertising2025
Green Candle Research Academyfinancial services2025
Book My Saarthilogistics and supply chain2024
BPTECeducation management2024
Brajbhoomiretail2024
Braj Sports Foundationsports2024
Krsnayemechanical or industrial engineering2024
Om Poshakapparel & fashion2024
SwapSavingfinancial software2024
UrbanRupeefinancial services2024
ABDG Softwarecomputer software2023
Brij Aromafood & beverages2023
Zudayu India Wellnesshealth, wellness and fitness2023
GreenGold Grocersfood production2023
ISPTrendcomputer software2023
Mathuratourandtravelstransportation/trucking/railroad2023
Om Dugdh & Mishthan Bhandarfood & beverages2023
Shram Bandhuinformation technology and services2023
Skillchazee-learning2023
Spirit Meaningleisure, travel & tourism2023

gate: ≥150 companies & ≥20 recent founds — passed (155/77)

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